Jul 17, 2022
In General Discussion
Slack Growth Launch The assets that Slack acquired prior to launch are: We collected introductory texts from known companies and displayed them on the landing page. Show off "Wall of Love" using Twitter – Tweets from users who sang praise I used a public relations company to connect with most of the related online and offline tech publishers. Fast Company – Flick co-founder announces email killer Slack TechCrunch – Flickr co-founder Butterfield's ghost mannequin effect service business collaboration app Slack is out of beta and moves to freemium At stake – Slack is killing email VentureBeat – Flickr co-founder announces "mail killer" Slack to the world Inc.com – Why Slack is killing email altogether Slack has tested product and market suitability to understand how to attract new users. They used multiple PR agencies with hooks that quickly attracted users. PR agencies are usually expensive, but Slack knew it was the best way to get as much exposure as possible in a short amount of time (although you can do this by marketing your own reporter). It takes much longer because you have to build the relationship first).