Forum Posts

Robiul Islam
Jun 27, 2022
In General Discussion
If you've read Matt Southern's news, YouTube Shorts - Google's Banner Design Answer to TikTok?, then you already know that: “Shorts is a new short video experience for creators and artists who want to shoot short, catchy videos using only their mobile phone. Over 2 billion connected users visit YouTube every month. You might ask yourself, “Is this an important new development that I should focus on sooner rather than later?” The first beta version of YouTube Shorts is Banner Design currently being tested in India. So you might be thinking, "Is this just a bright, shiny object that I can safely ignore until it's deployed in the United States?" Let me share the methodology I use to rate anything new - be it TikTok, Instagram Reels or YouTube Shorts. It's a methodology that was popularized by Rudyard Kipling's poem, which was published in 1902 in “Just So Stories,” which says: “ I KEEP six honest servants (They taught me Banner Design everything I knew); Their names are what and why and when And how , where and who . » Advertising Continue reading below I know Kipling is no expert on short video content. But his use of questions that ask "who", "what", "why", "where", "when" and "how" are still considered by journalists to be Banner Design the right ones to ask when gathering information for a reportage. . And marketers can also use them to prepare a first review of some of the eye-catching short videos created with YouTube Shorts. Who are the target audiences? This is the first question we must ask ourselves regarding YouTube Shorts. Now, you might mistakenly think that YouTube answered that question when it announced its new Banner Design camera and handful of editing tools. The target audiences for short films are “creators and artists”. Uh, okay. But, virtually every creator and the vast majority of artists I know are looking to get more viewers for their videos and subscribers for their channel. The goal is to earn more as part of the YouTube Partner program or as an influencer who creates sponsored content for brands. Advertising Continue reading below This means that there are actually three target audiences for YouTube shorts: Creators and artists. viewers and subscribers. Advertisers and brands. In other words, if creators Banner Design and artists aren't seeing a spike in viewers and subscribers that advertisers and brands want to reach, then the three-legged stool is falling faster than you can say "Vine." That's why the feature encouraging creators and artists in India to jump into the first beta of YouTube Shorts is the fact that their short vertical videos will be "easily discoverable on the YouTube homepage (in the new shelf Shorts), as well as Banner Design other parts of the app. » And I suspect the other feature that creators and artists in India will want to test out is the section on the YouTube homepage that will highlight videos created from the Shorts camera. These, and any vertical video up to 60 seconds in length that uses the hashtag Shorts in the title or description. Why do these features seem more important than the new editing tools that can do things like chain together multiple video clips, use speed controls and timers, and add music to your video clips? Because those bells and whistles are only useful in video production -
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Robiul Islam

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