Aug 02, 2022
In General Discussion
That’s why I believe in working together with key stakeholders to help educate them on what ‘going digital’ really entails. This means explaining the importance of talking to customers before making assumptions about their requirements, finding out about their needs, their pain points, and considering what’s really required to address those needs. Are they really asking for a new product? Do they really want you to create another platform for them to visit? Or could a couple of small fixes in a larger process be the key to longer-term growth? Much of the rush to be more digitally savvy has been driven by massive leaps in consumer experience, with both personal and business expectations set at an all-time high. Today, we can order a £5 burger on our phones, and follow its delivery journey to the nearest metre. So, we should also be able to check-in and track the status of multimillion-pound supply orders just as easily. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. B2B is no longer an excuse for a poor experience. We are exposed daily to amazing B2C digital experiences that we can learn from. These B2C experiences elevate customer expectations so much that B2B experiences can often feel underwhelming. Although B2B engagements often involve more stakeholders and touchpoints (making them a little more complicated) we still need to raise the bar, or risk falling even further behind. To harness the opportunities in this brave new B2B world, organisations need to think strategically, and start small; to take a pause to evaluate which opportunities add real value to existing experiences, and how they can be enhanced and improved with digital.