Apr 13, 2022
In General Discussion
Editor's Guide: It has been almost a year since the WeChat video account was launched, and the number of active users has exceeded 200 million. As an important product of WeChat in the field of video, its frequent actions have attracted people's attention recently. What direction will WeChat video accounts develop in the future? This article will analyze and introduce from two dimensions, hoping to help you. The WeChat video account has been moving frequently recently, and it has a full sense of presence. On November 4th, the WeChat video account creation camp came to Beijing to share some creative and operational experience with more than 300 video account creators. Similar creative camp activities have been held in Guangzhou and Shanghai before, and only from the last Shanghai special to the present, the video account has undergone a lot of updates in the past two months. While complementing the functions, and further integrating into the WeChat ecosystem, the video account is not far from the mature stage. 1. Completion of live broadcast and background tools Since the end of September, the video account has made important advancements in many aspects in just half a month, and several "important capabilities" have also been formed. The first is to supplement the live broadcast function. At the beginning of October, the live broadcast function of the video account has been buy email list tested in grayscale among WeChat users, and it has not yet been officially launched. Charlie of the WeChat video account team said that the live link of the video account can be smoothly forwarded to the circle of friends or the chat scene of WeChat. If you see the live broadcast forwarded by your friends in the circle of friends, you can directly click to enter the live stream and see the entire live broadcast function. The presentation method is very simple.